Superior Quality

Brand protection with industry-leading expertise, tools & compliance

Providing advertisers with a platform to create the best affiliate programs in the world while ensuring brand protection is our priority. Our Network Quality team uses industry leading technology and hands-on experience to monitor website traffic quality and enforce advertiser brand guidelines. CJ is the only network that monitors 100% of referring traffic to ensure fair practices across the board.

Advertisers and publishers have complete control over who they partner with and operate under a set of CJ Network guidelines. These guidelines ensure compliance with the rules of the Network and each advertiser’s unique marketing policies. In order to maintain our high-level of network quality and ensure a level playing field for everyone, we particularly watch for violations including:

  • Unsolicited Commercial E-mail (Spam) – E-mail campaigns to users who did not provide consent or opt-in, or to e-mail lists that were purchased or obtained illegally. All e-mails must be CANSPAM compliant and provide users with a clear opt-out option, access to privacy agreements, and accurate information about the e-mail campaign sender.
  • Objectionable Content – Use or promotion of hate, por­nography, illegal activity, profanity, trademark or brand infringement, and typo squatting and/or cyber squatting that misleads consumers or violate trademarks or copyrights.
  • Non-compliant Transactions – Publisher use of an expired or stolen credit card for sale transactions, producing an abnormal number of reversals in a given period, buying and returning items to earn commissions, creating leads with false information, duplicating or stealing leads, self-in­flating leads, and/or submitting false pixel calls to CJ tracking servers to emulate actual transactions (spoofing).
  • Undisclosed Incentive or Special Program – Publisher failure to disclose the provision of a gift or reward for lead submis­sion, or a rebate for sales transaction. Publisher placement of links on third-party ad networks or sub-affiliates, or using software or desktop downloads created by pop-ups.
  • Keyword, Trademark or Brand Infringement – Publisher purchase of a registered trademark or misspelled trademark, restricted keyword or misspelled restricted keyword on a pay-per-click search engine. Publisher bid on an advertiser on a keyword designated as noncompete, or publisher use of trade­mark and/or restricted keywords in meta tags, page copy or URL string to inflate natural search engine ranking.
  • Providing False Information or Publisher Rings – Publish­er creation of an account(s) with false information in an attempt to defraud advertisers or use of multiple accounts (publisher rings) to avoid enforcement of non-compliant activity.
  • Down Tracking – Advertiser disabling or removing the track­ing pixel on the advertiser shopping cart from the advertiser confirmation page.
  • Lead Flipping – Advertiser flipping unqualified leads to another advertiser at the time of sign-up, usually earning a commission in the process.
  • Selective Tracking – Advertiser only paying commissions for some but not all purchases on website(s) or lead form submissions.
  • Illegitimate Reversals – Advertiser reversals on legitimate leads or sales.

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